JOIN THE #1 network of independent cheesemakers in France
Develop your business independently, with the support and solidity of a major player in wood-fired heating.
Since 1976, SEGUIN has been building a unique model: combining the industrial expertise of a French manufacturer with the commitment of independent, locally-based entrepreneurs.
A buoyant, sustainable and fast-growing market
With over 8 million households already equipped in France, wood-fired heating plays a major role in the energy mix.
It’s a solution that meets several key expectations:
– control your energy budget
– rely on local, renewable energy
– rediscover the pleasure of fire in the home.
Against a backdrop of energy transition and the renewal of the installed base, the market offers solid, sustainable growth potential.
We are investing sustainably in our development, with 7 million euros devoted to our industrial facilities over the last five years, to guarantee performance and competitiveness. Our complete mastery of the manufacture of our cast-iron and steel appliances, combined with our integrated testing laboratories and in-house R&D department, enables us to ensure constant innovation, product reliability and full compliance with regulatory requirements.
A solid French manufacturer to secure your development
SEGUIN is :
– 50 years of wood-burning expertise
– 5 production sites in Europe
– 320 employees
– 58,000 products sold every year
– 130 exclusive stores in France
– A presence in over 40 countries
But beyond the figures, SEGUIN is above all :
– a family business
– recognized industrial expertise
– a product and performance culture
Two models for entrepreneurship with SEGUIN, Since 1976
Would you like to join the SEGUIN network, since 1976?
Depending on your profile, there are two ways we can support you
- Become a multi-brand retailer: integrate SEGUIN as a supplier and expand your offering. You benefit from SEGUIN product quality, a reliable industrial partner, and a gradual entry into the network. An ideal solution to complement your business or evolve your positioning.
- Become an exclusive retailer within the CLUB SEGUIN: join the leading network of independent fireplace specialists in France. You will grow your business with territorial exclusivity, structured support, strong national marketing power, and dedicated tools and services—through a support model designed to structure, develop, and accelerate your performance.
A unique model: independent but supported
At SEGUIN, since 1976, we have made a clear choice:
- vous êtes chef de votre entreprise
- vous conservez votre nom, votre identité et votre ancrage local
- vous développez votre activité à votre rythme
At the same time, you benefit from a structuring framework, long-term support and the power of a manufacturer.
When you join CLUB SEGUIN, you benefit from 360° support to help you develop your sales outlet over the long term.
Sales performance
Customized commercial terms
3 promotional campaigns per year
Network animation and performance monitoring
Marketing & visibility
National communication (TV, press, digital)
Free, exclusive, qualified leads
Annual advertising allocation to support your local communication initiatives
Turnkey communication tools
Training & support
QUALIOPI-certified in-house training center
Management, technical and sales training
Personalized follow-up by network coordinators
Tools & services
Management and CRM tools
Contact-generating website
Support for your local communication strategy
Systems for managing and enhancing your e-reputation (customer reviews)
Financing solutions and dedicated services
You’re independent, but never alone.
Join the SEGUIN network, since 1976
Do you have a business venture in mind? Would you like to learn more about CLUB SEGUIN or our multi-brand partnership? Our teams are here to listen to you, review your project, and help you explore your options.