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SEGUIN – Une histoire de flamme

The tagline of the SEGUIN product brand

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For a long time, “Une histoire de flamme” accompanied the entire SEGUIN brand.


Today, this signature evolves and naturally finds its place where it makes the most sense: at the heart of the products. SEGUIN – Une histoire de flamme is the tagline of the SEGUIN product brand, embodying the passion for fire, material craftsmanship, and the emotion each appliance brings into the home.


Through this signature, SEGUIN affirms a clear vision: every product tells a unique story, shaped by flame, material, and time.

The flame as a starting point

At SEGUIN, the flame is much more than a source of heat.

It is a meeting point, a landmark, a central element around which spaces and moments of life are organized. Every project is unique. Every interior has its own personality.

SEGUIN - Une histoire de flamme products are designed to fit seamlessly into this uniqueness, enhancing a space without ever overpowering it. A stove, fireplace, or insert thus becomes a heating piece of furniture, a true design object at the heart of the home.

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Cast iron, a historic expertise

Cast iron is an integral part of the history of SEGUIN – Une histoire de flamme.


It is a historic expertise of the Group, developed and refined over decades, particularly at the Randan site.


A noble and expressive material, cast iron allows for the creation of generous, deep, and enveloping flames. It offers a strong, almost sculptural presence and fully contributes to the identity of SEGUIN – A Story of Flame products.

Steel, the freedom of creation

With steel, SEGUIN explores another expression of fire.

In Virignin, steel fireplaces and inserts take shape through a more contemporary and architectural approach.

Clean lines and panoramic views of the fire: steel offers great creative freedom. It supports modern projects and adapts to the constraints of each interior.

The flame then becomes graphic, carefully designed and precisely staged.

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One flame, many expressions

The vision of SEGUIN – Une histoire de flamme is expressed through several energy sources, designed to suit every lifestyle:

  • The wood flame, authentic and vibrant, crackling and bringing people together.
  • The ethanol flame, free and contemporary, created for pleasure and aesthetics.
  • The gas flame, elegant and controlled, combining comfort with ease of use.

Whatever the energy source, the flame remains at the heart of product design. It is crafted, shaped, and enhanced to deliver both a visual and emotional experience.

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Stories to share by the fireside

SEGUIN – Une histoire de flamme products accompany life’s moments.

Winter evenings, long conversations, shared silences.

They become the setting for stories that are told and passed down from generation to generation. An intimate connection to the fire, the home, and the passing of time.

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Enhancing every interior, sustainably

Each SEGUIN – Une histoire de flamme appliance is designed to last, to stand the test of time, and to evolve alongside interiors and lifestyles.

Because a SEGUIN stove, fireplace, or insert is not a fleeting object.

It is a presence.

A landmark.

A beating heart within the home.